Conversion

Conversion

Landing Pages for Paid Traffic: What the Page Has to Do Now That the Ad Picks the Audience (2026)

Under Andromeda the ad chooses who arrives, so the page has to keep the ad's promise in the first screen. Speed data from 30 million sessions, conversion benchmarks from 41,000 pages, Google's landing page rules, the URL controls most accounts skip, and how to test without fooling yourself.