Track 02 of 8
Platform intelligence
How the platforms actually work now: retrieval, ranking, auctions, what changed and why.
Intermediate
Platform intelligence
MetaIntermediate
The Algorithms Behind Meta Ads: Andromeda, GEM, Lattice, and How They Actually Fit Together (2026)
Meta ads is not one algorithm. It is a retrieval engine (Andromeda), a foundation model (GEM) that teaches hundreds of ranking models (Lattice, ARM), and an auction on top. Where each one sits, what each one reads from your account, and how to diagnose performance by stage.
Updated Sep 202616 min read6 agent tasks
Platform intelligence
MetaIntermediate
Meta's Andromeda Update: What Actually Changed and What to Do About It (2026)
Andromeda rebuilt Meta's ad retrieval engine and turned creative into targeting. What broke in existing accounts, the data behind the ROAS drop, what changed in 2026, and the structure that works now.
Updated Sep 202610 min read5 agent tasks