Retention & lifecycle
MetaGoogle Ads+1Intermediate
Attribution for Subscription Businesses: LTV vs CAC and the Payback Period Frame (2026)
The click happens once and the money arrives for months. Why first-payment ROAS misleads, why the 3:1 rule is a 2011 artifact, how to compute payback by cohort with gross margin and churn split out, and how to feed lifetime value back into Google's lifecycle goals and Meta's value signals so the platforms bid on it.
Updated Sep 202613 min read6 agent tasks