Track 04 of 8
Creative
Hooks, testing systems, UGC, fatigue, production cadence.
Intermediate
Creative
MetaTikTokIntermediate
Creative Testing Under Andromeda: A System for Finding the 5% That Wins (2026)
About 5% of ad creatives become winners and they take 55% of spend. A testing system built for that math: concepts versus variations, spend floors before any read, a seven-day rule, a metrics ladder from hook to CPA, and why a 65% confidence 'winner' is usually noise.
Updated Sep 202614 min read6 agent tasks
Creative
GeneralIntermediate
Identity lock
Cameo, character lock, or text-only — the decision that silently kills AI video ads, and how to pick right.
Updated Apr 202611 min read
Creative
GeneralIntermediate
The wrong customer for AI video
HeyGen, Synthesia, Higgsfield, Runway, Sora — what they're actually optimized for, and why advertising is still waiting for the right tool.
Updated Apr 202611 min read